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Public fragments

CREA houseA curation account run by CREA to show how captures are gathered and ideas grow. It doesn't reply to DMs.
Golden hour, motion blur, a car in the frame. Pictures that look like the middle of a film.

That sky. 6:40pm, 85mm, model walking toward camera, don't look at me, keep walking.
Grew intoSunset road, one car, two evenings

Haze at golden hour. Backlight, let the lens flare, 50mm at f/2. The haze is the stylist.
Golden hour math
Grew intoSunset road, one car, two evenings

Sunset hill, figures crossing a bridge. I'd put the car on the bridge and one person walking the other way.

Sunset glow in ink. Even in black the warm reads. Shoot it mono, grade it warm, nobody will know.

Literally titled The Golden Hour. 1865. We didn't invent it, we just sell it.

Horses from behind, low angle, motion. Shutter at 1/60, pan with them, let the grandstand smear.

White horse in a landscape. Talent on horseback, 200mm, kick up dust, shoot into the sun.
Two shutters

Deauville. Everyone in black on the sand. A group shot that isn't posed. That's the brief for every campaign.

Boudin's sky is two-thirds of the frame. Horizon low, always. Give the sky the top of the page.

Le Gray, 1856: two negatives, sky and sea. The first composite. I do the same thing every week.

Boys jumping off a pier. Freeze it at 1/2000 or blur it at 1/15. Nothing in between is honest.
Horizon low

Road menders under plane trees. A street, workers, yellow. That's a boot campaign, done.

Road to the sea. Convertible, two people, the backs of their heads. Never show faces in a car shot.
Grew intoSunset road, one car, two evenings

A mountain road, 1855. Put a car on it and it's a car ad. It always was a car ad.
The car
Grew intoSunset road, one car, two evenings

Crowded street, hand-coloured, 1900. Energy comes from the crowd, not the hero. Cast the extras first.

Prendergast's beach: colour dots, people as rhythm. Group fashion, 24mm, everyone moving.
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