Morgan Reed's public fragments

What if the whole campaign was torn paper? Schwitters did it in 1920. Brief: tear, don't cut.

Merz. A brand built from what everyone threw away. What's our trash?

One gesture

2026-10-03

Cubist still life. Question for the product team: can we show it from four sides at once, in one frame?

A photo-mosaic of heroes, 1860s. The first grid of faces. Our team page, basically, with better hats.

Everyone, at once, in a grid. What if the campaign had no hero at all?

Redon: eyes everywhere. Brief for a piece about being watched. Or a lash brand. Same brief, honestly.

Closed eyes, 1890. What does a brand look like when nobody is watching it?

No hero

2026-09-24

A singular being appears. Mascot, 1888. Pitch it as is.

The crowd is the subject. What if we cast two hundred people and no one?

History painting is a brief with too many stakeholders. Everyone got a line. Nobody got the shot.

A sacrifice, interrupted. Every launch meeting I've ever been in.

Our trash

2026-09-14

A mirror whose back is the art. The side you don't look at is the design. Packaging brief, 500 AD.

An athlete holding up a mirror. Product as pedestal, 460 BC. We're still doing this.

A hand on an eye. One gesture is a whole story. Brief: find the gesture before the tagline.

What if

2026-09-05

An advertisement, 1890s, and it's weirder than anything we'd get approved today. What happened to us?

Vegetables arranged like jewels. Food campaign with no plates, no table, no hands. Just the hierarchy.