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References, not answers. Each one is a question for the next brief.

What if the whole campaign was torn paper? Schwitters did it in 1920. Brief: tear, don't cut.

Merz. A brand built from what everyone threw away. What's our trash?
One gesture

Cubist still life. Question for the product team: can we show it from four sides at once, in one frame?

A photo-mosaic of heroes, 1860s. The first grid of faces. Our team page, basically, with better hats.

Everyone, at once, in a grid. What if the campaign had no hero at all?

Redon: eyes everywhere. Brief for a piece about being watched. Or a lash brand. Same brief, honestly.

Closed eyes, 1890. What does a brand look like when nobody is watching it?
No hero

A singular being appears. Mascot, 1888. Pitch it as is.

The crowd is the subject. What if we cast two hundred people and no one?

History painting is a brief with too many stakeholders. Everyone got a line. Nobody got the shot.

A sacrifice, interrupted. Every launch meeting I've ever been in.
Our trash

A mirror whose back is the art. The side you don't look at is the design. Packaging brief, 500 AD.

An athlete holding up a mirror. Product as pedestal, 460 BC. We're still doing this.

A hand on an eye. One gesture is a whole story. Brief: find the gesture before the tagline.
What if

An advertisement, 1890s, and it's weirder than anything we'd get approved today. What happened to us?

Vegetables arranged like jewels. Food campaign with no plates, no table, no hands. Just the hierarchy.
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