Every Crew Is Missing a 1st AD, So We Built One Into the Workspace
It counts down to your shoot day, names the one thing to fix first, and remembers what people promised on the walkie.
The scariest thing on a small production is not what's on the task board. It's what isn't.
The shoot is in five days, no call sheet exists, and nobody has noticed — because everyone assumed someone else had. On big productions the 1st AD notices. Small crews don't have one. So we built one into every CREA workspace.
It reads the schedule backwards. "Three days to your shoot day" is not information; it's pressure. The AD bar counts down, and as the day approaches, the same gap changes color: a missing call sheet two weeks out is a note, at 48 hours it's a fire.
It names the first domino. When a shoot day isn't confirmed, has no shots planned and no call sheet, a dumb system shows you three alarms. A real AD tells you one thing: "confirm the date first — two more steps are waiting behind it." Ours does the same, and each line links straight to where you fix it.
It finds the right person. Overdue tasks don't just alarm the producer; the assignee gets their own quiet nudge. Blame travels to where the work is.
And it listens. Crews promise things in chat — "I'll call the venue tomorrow" — and chat forgets. Once a day, the AD reads the crew's walkie channel, catches promises that never became tasks, and lays them on the desk with the exact original quote and one button: make it a task (assigned, naturally, to whoever said it). It never invents: if the words aren't verbatim in the log, they don't appear.
All green? It says one nice thing and shuts up. It's an assistant director, not an anxiety machine.
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